Research Article of International Journal of Animal Research
Consumers Understanding and Utilization of labels used in Dairy Products
Priyajoy Kar1*, H.R. Meena2 and A.P. Verma1
1Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal-13200 (Haryana)
2Faculty of Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal-13200 (Haryana)
This study was conducted to determine the consumers understanding regarding the food labels in the dairy products and to find out its utility in consumers daily life. Primary data was collected by interviewing 200 consumers (NDRI and GADVASU milk parlor), who were the regular consumers of the milk products in the two distinct areas of northern India to find out the differences in their purchasing pattern. The result revealed that majority of the consumers reads the food labels on initial purchase of their food items. Consumers were well comprehended with the food labels used in the food items. Different kinds of information like Expiration Date (99.50%), Ingredients (78.40%), Health claims (66.80%) and Nutritional information (65.30%) were mostly used by the consumers, and they look for it in the dairy food products labels. Expiry Date was most commonly used by consumers as an indication of freshness, shelf life and food safety across a range of foods. The findings proposed the improvement of consumers knowledge regarding food labels used in the dairy products.
Keywords: Understanding, utility, food labels, ingredients, expiration date.