Consumers Understanding and Utilization of labels used in Dairy Products


Consumers Understanding and Utilization of labels used in Dairy Products


Priyajoy Kar1*, H.R. Meena2 and A.P. Verma1

1Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal-13200 (Haryana)
2Faculty of Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal-13200 (Haryana)


International Journal of Animal ResearchThis study was conducted to determine the consumers understanding regarding the food labels in the dairy products and to find out its utility in consumers daily life. Primary data was collected by interviewing 200 consumers (NDRI and GADVASU milk parlor), who were the regular consumers of the milk products in the two distinct areas of northern India to find out the differences in their purchasing pattern. The result revealed that majority of the consumers reads the food labels on initial purchase of their food items. Consumers were well comprehended with the food labels used in the food items. Different kinds of information like Expiration Date (99.50%), Ingredients (78.40%), Health claims (66.80%) and Nutritional information (65.30%) were mostly used by the consumers, and they look for it in the dairy food products labels. Expiry Date was most commonly used by consumers as an indication of freshness, shelf life and food safety across a range of foods. The findings proposed the improvement of consumers knowledge regarding food labels used in the dairy products.


Keywords: Understanding, utility, food labels, ingredients, expiration date.

Free Full-text PDF


How to cite this article:
Priyajoy Kar et al., Consumers Understanding and Utilization of labels used in Dairy Products. International Journal of Animal Research, 2017; 1:11. DOI:10.28933/ijar-2017-10-0801


References:
1. Joseph, T., Morrison, M. (2006). Nanotechnology in Agriculture and Food. Institute of Nanotechnology, 14 pp.
2. Roosen, J., J.L. Lusk, and J.A. Fox.(2003) ‘‘Consumer Demand for and Attitudes Toward Alternative Beef Labeling Strategies in France, Germany, and the UK.’’ Agribusiness 19(2003):77–90.
3. Tessier S, Edwards, C.A., Morris, S.E. (2000) “Use and knowledge of food labels of shoppers in a city a high proportion of heart disease”, Consumer Studies & Home Economics, 24(1):35–40.
4. Mintel, (2006) “Food Packaging, UK, Mintel International”, London. www.mintel.com (accessed on 10 January, 2012)
5. MORI, L. 2000. European Attitudes towards Corporate Social Responsibility. Research for CSR Europe. MORI, London.
6. Mahgoub S. E., Lesoli, P. P., and Gobotswang, K. (2007) “Awareness and Use Research Unit Food Standards Agency Unit Report- 4.
7. MORI (2010) “Qualitative Research to Explore Peoples”Use of Food Labelling Information” Executive Summary Social Science Research Unit Food Standards Agency Unit Summary 5. http://www.ipsos-mori.com (accessed on 4 October, 2011).
8. Sabbe, S., Verbeke, W. and Van, D. (2009) “Perceived Motives, Barriers and Role of Labelling Information on Tropical Fruit Consumption: Exploratory Findings”, Journal of Food Products Marketing, Vol. 15(2), pp. 119-138.
9. Rodolfo, M. N. Jr. (1996) “Determinants of Consumers‟ Use of Nutritional Information on Food Packages”, Journal of Agricultural and Applied Economics, Vol. 28(2), pp. 303–312.