Research Article of International Journal of Industrial and Business Management
P2P lending industry in China
A judgmental sampling method is used to analyze the business models existing in China’s P2P lending market. To achieve this goal, this research selects the top 100 platforms based on outstanding loan amount to find out their business processes. After observing these platforms’ official websites, this research divides all business models into three categories with the asset side, platform side, and liability side. At the asset side, 78% of sample platforms implement business of guaranteed loans, 59% offer risk reserve service on credit loans, 14% provide pure credit loans, and 6% supply insurance loans. There are also 13% of sample platforms refer to the transfer of creditor rights from other financial institutions. For the platform side, P2P lending businesses are presented by the time order of before lending, during lending, and after lending. And at the liability side, there are individual or institutional investors. In the last, this research uses the qualitative method to identify risks come along with corresponding business models. These risks are mainly caused by P2P lending stakeholders’ willingness or abilities. Among all the risks, platform side risks are most prominent.
Keywords: P2P, business models, risks, regulation