Global journal of Economics and Business Administration

Constructing Consumers’ Mental Model with ZMET for Online Foreign Language Learning Activities

Research article of Global journal of Economics and Business Administration Constructing Consumers' Mental Model with ZMET for Online Foreign Language Learning Activities Yun Zhang Wuhan, Hubei, China. The customers’ particular perception of any product, service, or even brand is also the representation of mental models that underlie the customers’ feelings additionally to consequently account for customer behaviour. To amass such customer insight, this article uses a vital customer analysis tool—the Zaltman metaphor elicitation technique (ZMET) to urge the perceptual and ideal meaning of customers in thinking levels that are different through visual picture and metaphor imagination, along with further incorporate the mean - end chain theory to produce the incorporated mental map for a team of consumers within the context of online language learning, therefore offering better insight into customers behaviour. Keywords: Mental model; ZMET; Online learning; Customer behaviour ...

Seeing is Believing: The Effects of Word of Mouth on Homestay Tourists’ Behaviour Intention

Research article of Global journal of Economics and Business Administration Seeing is Believing: The Effects of Word of Mouth on Homestay Tourists’ Behaviour Intention Ding Chunbin1 and Liu Huiyue2* 1an undergraduate majoring in Tourism Management in Shenzhen Tourisim College of Jinan University. 2Ph.D., an associate professor in Shenzhen Tourism College of Jinan University. This study employs structural equation model that establishes the effect of face-to-face word of mouth and electronic word of mouth directly on homestay tourists’ behaviour intention or through homestay image and attitude. Total 521 valid questionnaires are collected both online and offline. Analysis was performed using SPSS and Mplus7.0. The results illustrate that face-to-face word of mouth has no significant influence on homestay image, attitude and tourists’ behaviour intention while electronic word of mouth has a great effect on them. The homestay image and attitude which play mediating roles in the model also have significant impact on behaviour intention. Further practical implications of the study are discussed along with recommendations for future development of the homestay word of mouth management and marketing. Keywords: Face-to-face word of mouth; Electronic word of mouth; Homestay; Behaviour intention; Structural equation model Acknowledgement: This research was partially supported by grants from the National Social Science Fund of China (NSSFC No.14CJY004), the National Statistical Science Project of China (No. 2017LZ13), Guangdong Philosophy and Social Science Project (No. GD19CLJ02), Guangdong Soft Science Project (No. 2019A101002021) and Shenzhen Philosophy and Social Science Project (SZ2019D010) ...

The effect of Import Solid Waste Ban on China’s Economy and Environment based on Grey Prediction Model

Research article of Global journal of Economics and Business Administration The effect of Import Solid Waste Ban on China's Economy and Environment based on Grey Prediction Model Boying Lv1*, Botao Liu1, Yishuai Tian1,Wanting Zheng2 1College of Hydraulic & Environmental Engineering, China Three Gorges University, Yichang 443002, China. 2College of Electrical Engineering & New Energy, China Three Gorges University, Yichang, 443002, China. In order to explore the impact of imported solid waste ban on China’s economy and environment, a grey prediction model was established in this paper. GDP, comprehensive income from the utilization of waste resources, the number of imported solid waste treatment enterprises, and the discharge of polluting waste gas and waste water were selected as the indicators to measure the economy and environment. The model was used to predict the data of the unreal garbage ban and compare it with the data after the actual implementation, and get the proportion of the impact on China’s economy and environment after the introduction of the policy. The results showed that before and after the promulgation of the ban on foreign waste, China’s environmental pollution had improved significantly, the total exhaust gas emissions have been reduced by 34.1%, and the number of imported waste enterprises had decreased by 66.1%, stimulating the rise of the domestic waste utilization industry, and the overall domestic economy had grown steadily. Keywords: Grey Prediction; Import solid waste ban; Chinese economy and environment ...


Research article of Global journal of Economics and Business Administration DETERMINANTS OF BUDGET DEFICIT IN SELECTED EAST AND WEST AFRICAN COUNTRIES: A DYNAMIC PANEL DATA APPROACH Wondimhunegn Atilaw Woledetensaye Department of Economics, Mizan Tepi University Budget deficits imitate rank of monetary health in which public outflow exceed public inflow. In this study the determinants of budget deficit analyzed in two regions east and west African cross countries from the year of 2000 to 2017 using a dynamic panel data approach. The data is obtained from WDI, IMF database and annual reports of these institutions. The study employed least square dummy variable fixed effect estimations technique of the model and It also investigate interaction variable of debt regressions result to know whether the source of debt in the regions of countries are same or not. The result reveals that higher number of unemployment, broad money supply and high amount of total population growth are associated with a significant effect on budget deficit. While real gross domestic product, debt and inflations rate are showed insignificant effect on budget deficit in the analysis of the regions. The study also including time invariant variable in the estimation result that is country dummy in the study implied that, as comparing to Ethiopia the amount of budget deficit in Tanzania, Senegal and Cote Divore are higher amount of public deficit implied by country dummy analysis of this study. The study indicates as policy implications reducing higher level of unemployment, broad money supply and populations’ growth rate are technically reducing budget deficit of the regions and knowing the optimum amount of budget that raised by the policy maker to the economy is crucial to the regions. Finally on the basis of this study, it makes a number of recommendations to reduce budget deficits in the regions. Keywords:budget, determinants, ...

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Global journal of Economics and Business Administration