Global journal of Economics and Business Administration


Consumer Involvement “ Using Zmet Technique to Construct a Mental Map for Sports Activities”

Research article of Global journal of Economics and Business Administration Consumer Involvement - “ Using Zmet Technique to Construct a Mental Map for Sports Activities” Brunilda Beleraja Vlora University of Ismail Qemali, Vlora, Albania A key aim in the behavioral sciences is to understand the mechanisms behind individuals’ motivation to participate in health behaviors (Godin & Kok, 1996). This goal are important in a sports activity context in light of research supporting the physiological and psychological benefits of regular exercise in adults and young people (Gutin & Owens, 1996). Sport consumer behavior research, suggests that sport consumer behavior represents consumer behavior relative to products and services offered in the sport and leisure industry. Trying to understand the customer, first of all, we must understand the cognitive structures or mental models that underlie consumer involvement. Zaltman metaphor-elicitation technique (ZMET) (Zaltman, 1996) is a powerfull tool that helps researchers to build a consumer map of involvement in a product knowledge structure. As a result, qualitative research using ZMET technique will be the main instrument to develop this stady. Highly involved sportiest will be chosen for the purpose of this study because high involvement often, correlates with high product knowledge and expertise (Celsi & Olson, 1988). The results of this paper will be presented in a consumer map, which will show the most important motives of Albanian Youth Involvement in sports activities. Keywords: Consumer behavior, Involvment, Sports activities, ZMET ...

The impact of gender diversity in the boardroom on dividend policy: evidence from Swedish listed companies

Research article of Global journal of Economics and Business Administration The impact of gender diversity in the boardroom on dividend policy: evidence from Swedish listed companies (This Article has been retracted from Global journal of Economics and Business Administration. Do not use it for any purposes) Xing Zhao Tianjin University of Finance and Economics Pearl River College In recent times, shareholders, regulators and researchers have increasingly shown concern about the gender diversity in the boardroom and dividend policy. Many researches show that women in the board can better represent the shareholders’ interest. There are different findings in the previous literature regarding the relationship between gender diversity in the boardroom and dividend policy in Sweden. This paper aims at examining the relationship between women directors in the boardroom and dividend payout, in additional, examining the components of women directors in the boardroom, that is, how the proportion of women directors, the proportion of independent women directors, the proportion of executive women directors and the proportion of institutional women directors affect dividend payout. The study analyzed the 273 companies currently listed on the Nasdaq OMX Stockholm Stock during the period 2011 and 2015. Three different two-way fixed effects models and regression analysis are used to obtain the required data. Our findings indicated that there is a positive significant relationship between the percentage of women directors, independent women directors and dividend payout in three different models. By the regression result of these three models, there is no significant relationship between the proportion of executive women directors/institutional women directors and dividend payout. Thus, our result confirms that the proportion of women directors and independent women directors in the boardroom has effect on the dividend payout. The empirical evidence on this study can support Swedish board gender quota proposal, which requires at least 40% of their ...

Bank Selection Criteria in the Saudi Community Empirical Study of Saudi Banks Customers in Tabuk City

Research article of Global journal of Economics and Business Administration Bank Selection Criteria in the Saudi Community Empirical Study of Saudi Banks' Customers in Tabuk City Bakhita Hamdow Gad Elkreem Braima University of Tabuk/ faculty of business administration The study aims to investigate the determinant factors of bank choice among Saudi community; to rank these determining factors according of the customer’s priority; and to examine whether Saudi banks ‘customers will be a homogeneous group concerning the way they select a bank or not.it follows a descriptive survey research design, quantitative research approach is adopted through the semi-open structure questionnaire. Total of 178 respondents from different banks (full fledge Islamic, conventional and Islamic window banks) as of a single point in time in the form of quantitative measures. Exploratory Factor Analysis is employed to rank factors effect bank choice criteria among Saudi people. Results of factor analysis reveal that ranks of factors affect customer decision in selecting a bank service based on mean, are satisfaction(mean =4.05) ,service quality (mean=3.74),Islamic value (mean =3.7),service cost(mean=3.5),financial intermediate (mean =3.39). Moreover it discovers that Customers in Saudi banks are homogeneous. Lessons to be learned from the study result, Saudi banks should focus on service quality,; note that Saudi Arabia is one of transfers’ countries, and Islamic banks should be emphasizing on customers ‘trust about services consistent with sharia’h provision. Keywords: bank choice, factor analysis, Islamic value, service quality, customer behavior ...

Impact of Intellectual Capital on Firm Performance

Research article of Global journal of Economics and Business Administration Impact of Intellectual Capital on Firm Performance Wafa Farrukha and Javaria Qais Joiyaa Faculty of Management Studies, University of Central Punjab For the better performance in the business, significance of Intellectual Capital (IC) has got world glance. Current study analysis is primarily based on the investigating the impact of intellectual capital on the overall financial performance and financial efficiency of manufacturing firms in Pakistan. For this purpose, panel data regression analysis has been conducted to check the effect of major explanatory factors like human capital efficiency (HCE), structural capital efficiency (SCE), and capital employed efficiency (CEE) has been considered for the outcome factor. Intellectual capital is considered as major IV with three components of HCE, SCE, CEE while firm performance is considered through Return on the assets (ROA) of the business which is considered as major DV. The outcomes of the study reveal the fact that there exists the significant association between the various components of Intellectual Capital and the firm performance. The study will be very much beneficial for the various policy makers in considering the significance of intellectual capital in evaluating the financial performance of the business. However, among the key limitations, this study is not covering the other sectors like service industry in the same region of Pakistan. Therefore, adding some other sectors from Pakistan will provide some more meaningful results like the service industry to conduct the future research. Future studies can be carried while adding some more predictors like social capital and spiritual capital for the consideration of firm performance. In addition, cross sectional comparison in coming time will provide a comprehensive empirical evidence in present literature as well. Keywords: Intellectual Capital, Firm Performance, ROA, Pakistan ...

Dr. Maurice Oscar Dassah
Professor & Research Manager, Faculty of Business and Management Sciences, Cape peninsula University of technology

Dr. Adrian Morosan
Associate Professor & Head, Department of Finance and Accounting, Lucian Blaga University from Sibiu, Romania

Dr. R. Shanmugam
Professor & Head, Department of Management Studies, B.I.E.T

Dr. Hasan M. Mohsin
Senior Research Economist and Head, Department o Economics and Finance, Pakistan Institute of Development Economics

Dr. Cevdet Kızıl
Associate Professor of Accounting, M.B.A., M.S., Ph.D., CPA, CICA, CCS, ISO27001 LA, ISO9001 LA, Istanbul Medeniyet University, Department of Management, Turkey

Dr. Sangita Dutta Gupta
Assistant Professor of Economics and Entrepreneurship at IFIM Business School

Dr Begum Sertyesilisik
Assoc. Prof. at the Istanbul Technical University

Dr. Nebojša Pavlović
Professor, University Kragujevac, Serbia

Dr. Sang-Bing Tsai
Prof., School of Business, Dalian University of Technology, Panjin, 124221, China; Prof., Zhongshan Institute, University of Electronic Science and Technology of China; Prof., TEDA College, Nankai University, China

Dr. Amran Awang
Associate Professor/Researcher/Trainer/Consultant, Faculty of Business Management, Universiti Teknologi MARA (UiTM) Perlis, 02600 Arau, Perlis, Malaysia

Dr Nishad Navaz
Assistant Professor, Kingdom University, College of Business Administration, Raffia, Bahrain.

Dr. Marwan Mustafa Shammot
Associate Professor in Business Management & Head of Quality& Development Unit, College of Applied Studies &Community Services, King Saud University

Dr.Rajender Kumar
Sr.Assistant Professor, Department of Commerce, Rajdhani College, University of Delhi, New Delhi; Vice President, Academic Accreditation, International Institute of Marketing Professionals, Toronto, Ontario, Canada

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1. Hongmei YANG. A study on the Management Mode of Modern Vocational Education in China. Global journal of Economics and Business Administration, 2018, 3: 10.. DOI: 10.28933/gjeba-2018-07-2301 
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Global journal of Economics and Business Administration

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