Global journal of Economics and Business Administration


Consumer Involvement “ Using Zmet Technique to Construct a Mental Map for Sports Activities”

Research article of Global journal of Economics and Business Administration Consumer Involvement - “ Using Zmet Technique to Construct a Mental Map for Sports Activities” Brunilda Beleraja Vlora University of Ismail Qemali, Vlora, Albania A key aim in the behavioral sciences is to understand the mechanisms behind individuals’ motivation to participate in health behaviors (Godin & Kok, 1996). This goal are important in a sports activity context in light of research supporting the physiological and psychological benefits of regular exercise in adults and young people (Gutin & Owens, 1996). Sport consumer behavior research, suggests that sport consumer behavior represents consumer behavior relative to products and services offered in the sport and leisure industry. Trying to understand the customer, first of all, we must understand the cognitive structures or mental models that underlie consumer involvement. Zaltman metaphor-elicitation technique (ZMET) (Zaltman, 1996) is a powerfull tool that helps researchers to build a consumer map of involvement in a product knowledge structure. As a result, qualitative research using ZMET technique will be the main instrument to develop this stady. Highly involved sportiest will be chosen for the purpose of this study because high involvement often, correlates with high product knowledge and expertise (Celsi & Olson, 1988). The results of this paper will be presented in a consumer map, which will show the most important motives of Albanian Youth Involvement in sports activities. Keywords: Consumer behavior, Involvment, Sports activities, ZMET ...

Bank Selection Criteria in the Saudi Community Empirical Study of Saudi Banks Customers in Tabuk City

Research article of Global journal of Economics and Business Administration Bank Selection Criteria in the Saudi Community Empirical Study of Saudi Banks' Customers in Tabuk City Bakhita Hamdow Gad Elkreem Braima University of Tabuk/ faculty of business administration The study aims to investigate the determinant factors of bank choice among Saudi community; to rank these determining factors according of the customer’s priority; and to examine whether Saudi banks ‘customers will be a homogeneous group concerning the way they select a bank or not.it follows a descriptive survey research design, quantitative research approach is adopted through the semi-open structure questionnaire. Total of 178 respondents from different banks (full fledge Islamic, conventional and Islamic window banks) as of a single point in time in the form of quantitative measures. Exploratory Factor Analysis is employed to rank factors effect bank choice criteria among Saudi people. Results of factor analysis reveal that ranks of factors affect customer decision in selecting a bank service based on mean, are satisfaction(mean =4.05) ,service quality (mean=3.74),Islamic value (mean =3.7),service cost(mean=3.5),financial intermediate (mean =3.39). Moreover it discovers that Customers in Saudi banks are homogeneous. Lessons to be learned from the study result, Saudi banks should focus on service quality,; note that Saudi Arabia is one of transfers’ countries, and Islamic banks should be emphasizing on customers ‘trust about services consistent with sharia’h provision. Keywords: bank choice, factor analysis, Islamic value, service quality, customer behavior ...

Impact of Intellectual Capital on Firm Performance

Research article of Global journal of Economics and Business Administration Impact of Intellectual Capital on Firm Performance Wafa Farrukha and Javaria Qais Joiyaa Faculty of Management Studies, University of Central Punjab For the better performance in the business, significance of Intellectual Capital (IC) has got world glance. Current study analysis is primarily based on the investigating the impact of intellectual capital on the overall financial performance and financial efficiency of manufacturing firms in Pakistan. For this purpose, panel data regression analysis has been conducted to check the effect of major explanatory factors like human capital efficiency (HCE), structural capital efficiency (SCE), and capital employed efficiency (CEE) has been considered for the outcome factor. Intellectual capital is considered as major IV with three components of HCE, SCE, CEE while firm performance is considered through Return on the assets (ROA) of the business which is considered as major DV. The outcomes of the study reveal the fact that there exists the significant association between the various components of Intellectual Capital and the firm performance. The study will be very much beneficial for the various policy makers in considering the significance of intellectual capital in evaluating the financial performance of the business. However, among the key limitations, this study is not covering the other sectors like service industry in the same region of Pakistan. Therefore, adding some other sectors from Pakistan will provide some more meaningful results like the service industry to conduct the future research. Future studies can be carried while adding some more predictors like social capital and spiritual capital for the consideration of firm performance. In addition, cross sectional comparison in coming time will provide a comprehensive empirical evidence in present literature as well. Keywords: Intellectual Capital, Firm Performance, ROA, Pakistan ...

The Efficacy of counseling in Eradicating The Problems of Entrepreneurship Education

Research article of Global journal of Economics and Business Administration The Efficacy of counseling in Eradicating The Problems of Entrepreneurship Education Kowo Solomon Akpoviroroa1 and Akinbola Olufemi Amosb2 1Department of Business and Entrepreneurship,Kwara State University, Malete, Nigeria 2Department of Business Administration Federal University of Agriculture, Abeokuta Nigeria. This paper examines the effect counseling in eradicating the problems of entrepreneurship education. The study actually tried to find the extent at which counselling has enhanced entrepreneurship education significantly and how Cognitive Behavior Modification Strategies (CBMS) can be used to instill awareness of entrepreneurship education. The study made use two hypotheses. Survey research design was adopted for the study. The sample for the study comprised 62 staff of Center for Entrepreneurship Studies Ogun State University Nigeria. Data obtained from the questionnaire was analyzed using Chi-square technique. The research indicates that there is a positive and significant relationship between Counseling and Entrepreneurship Education. Also, the result shows that Cognitive Behavior Modification Strategies of counseling (CBMS) can be used to instill awareness of Entrepreneurship Education. Based on the results of the study, the study recommended that Counselors should use practical tools rather than theories, make use of available resources in their localities and encourage students to be involved in the local trades in their communities; these will help to enhance students’ skills and knowledge of entrepreneurship education needed and also Workshops, seminars and refresher courses should be organized for practicing counselors from time to time on career counseling skills improvement for the challenges of entrepreneurship education. Keywords: entrepreneurship education, counselling, Career Convention, CBMS ...

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Global journal of Economics and Business Administration

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