Current Trends in Advertising Education and Professional Practice (the Nigerian Angle) Problems, Solutions and the Way Forward


Current Trends in Advertising Education and Professional Practice (the Nigerian Angle) Problems, Solutions and the Way Forward


AYOZIE DANIEL OGECHUKWU

The Federal Polytechnic Ilaro, Ogun State, Nigeria.


The focus of this paper will be on the historical account of the development of advertising education in Nigeria. Advertising was formerly an adjunct of marketing, before it was officially regarded as a profession, courtesy of the APCON Decree 55 of 1988. It considers the Advertising Curricula in our polytechnics and universities. The issue of the relationship between the Advertising Education and the Profession was also considered, efforts were made to highlight some of the problems facing advertising education, suggest some remedial actions. This will proffer solutions to the growth of the profession in Nigeria.


Keywords:  Advertising, Marketing Education, APCON.

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How to cite this article:

AYOZIE DANIEL OGECHUKWU.Current Trends in Advertising Education and Professional Practice (the Nigerian Angle) Problems, Solutions and the Way Forward. International Journal of Accounting and Auditing, 2020,1:1


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