International Journal of Marketing Research


Pharmaco-Economics: The Cost of Health

Review article of International Journal of Marketing Research Pharmaco-Economics: The Cost of Health AK Mohiuddin Department of Pharmacy, World University of Bangladesh, Bangladesh 151/8, Green Road Dhanmondi, Dhaka – 1205, Bangladesh Pharmacoeconomics has been characterized as the depiction and examination of the cost of medication treatment to healthcare frameworks and society. All the more explicitly, pharmacoeconomic look into is the way toward recognizing, estimating, and contrasting the costs, dangers, and advantages of programs, services, or treatments and figuring out which elective delivers the best wellbeing result for the asset contributed. This data can help clinical chiefs in picking the most cost-effective treatment alternatives. Pharmacoeconomics is a division of results examine that can be utilized to measure the estimation of pharmaceutical care items and services. Pharmaceutical care has been characterized as the mindful arrangement of medication treatment for the reasons for accomplishing unequivocal results. Purpose of the study: Discussion and projection about pharmacoeconomics. Findings: Cost of therapy is always been a concern for health seeking behavior of every country from both developed and underprivileged communities. Several cost calculations impose economic burden statistics and pharmacoeconomics deal with them. Pharmacists and other healthcare associates have much scope to contribute regarding cost minimization. Materials and Methods: Research conducted a year-round comprehensive literature search, which included technical newsletters, newspapers journals, and many other sources. The present study was started from the beginning of 2018. PubMed, ALTAVISTA, Embase, Scopus, Web of Science, and the Cochrane Central Register of was thoroughly searched. The keywords were used to search for different publishers’ journals like Elsevier, Springer, Willey Online Library, Wolters Kluwer were extensively followed. Medicine and technical experts, pharma company representatives, hospital nurses and chemists were given their valuable suggestions. Projections were based on estimates of drug and therapy related cost, cost of being ill and hospitalization and cost of ...

AN A-Z OF BANGLADESH PHARMACEUTICAL INDUSTRY

Review article of International Journal of Marketing Research AN A-Z OF BANGLADESH PHARMACEUTICAL INDUSTRY AK Mohiuddin, Assistant Professor Department of Pharmacy, World University of Bangladesh, Bangladesh 151/8, Green Road Dhanmondi, Dhaka – 1205, Bangladesh Objective: Discussion and projection of Bangladesh pharma market in a multi-dimensional approach. Methodology: Inclusive data collection from newspapers, journals, newsletters, news reports and updates. The true focus was on historical data collection, current market scenario, projections by experts in related fields, drug dealers, mergers and acquisitions, market trend analysis reports and newer development prospects. Findings: Bangladesh pharma market has tremendous hope, although going through lots of anomalies. Reasons behind are economic development, population blast, investment scopes, FDIs along with many other unexplained matters. By next decade, Bangladesh is aiming to 30 world class drug manufacturers to establish strong footstep in global pharma market. Bangladesh, as an LDC got exempted from the obligation of patent and data protection in this arena until 2033. Interestingly, Bangladesh already passed across the LDC landmark to a developing country. So, there’s window of opportunity of more than a decade to grow further from that aspect. Limitation: Market is too big to be explained in a single article. The term “A -Z” doesn’t reveal all information about Bangladesh pharma market is accomplished, rather 26 letters used in 26 headlines, that means 26 points of this market is discussed that surely comprised a greater part of it. Practical Implication: Along with students, researchers and professionals of different background and disciplines, e.g. Pharmacists, marketers, finance companies and regulatory authorities have to acquire much from this article. Keywords: API Project; National Drug Policy (NDP), The Directorate General of Drug Administration (DGDA), Export-Import; Unethical Promotion; Market Competition; Generic Drugs ...

Dr. ROBERT NOWACKI
Assistant Professor, Head of Marketing Department, Marketing Department, Faculty of Management and Finance, University of Economics and Human Sciences in Warsaw

International Journal of Marketing Research

Open Access

International Journal of Marketing Research is a peer reviewed open access journal publishing research manuscripts, review articles, editorials, letters to the editor in Marketing Research.

Peer Review

To ensure the quality of the publications, all submitted manuscripts will be peer-reviewed by invited experts in the field. The decisions of editors will be made based on the comments of the reviewers.

Rapid Publication

Time to first decision: within 2 days for initial decision without review, 18 days with review; Time to publication: Accepted articles will be published online within 2 days, and final corrected versions by authors will be accessible within 5 days.  More details....

Rapid Response Team

Please feel free to contact our rapid response team if you have any questions. Our customer representative will answer you shortly.

International Journal of Marketing Research

Upload

Note: Please compress all documents (manuscript, cover letter et al.,. ) into one .Zip file and then upload the Zip file.