International Journal of Marketing Research


Review article of International Journal of Marketing Research AN A-Z OF BANGLADESH PHARMACEUTICAL INDUSTRY AK Mohiuddin, Assistant Professor Department of Pharmacy, World University of Bangladesh, Bangladesh 151/8, Green Road Dhanmondi, Dhaka – 1205, Bangladesh Objective: Discussion and projection of Bangladesh pharma market in a multi-dimensional approach. Methodology: Inclusive data collection from newspapers, journals, newsletters, news reports and updates. The true focus was on historical data collection, current market scenario, projections by experts in related fields, drug dealers, mergers and acquisitions, market trend analysis reports and newer development prospects. Findings: Bangladesh pharma market has tremendous hope, although going through lots of anomalies. Reasons behind are economic development, population blast, investment scopes, FDIs along with many other unexplained matters. By next decade, Bangladesh is aiming to 30 world class drug manufacturers to establish strong footstep in global pharma market. Bangladesh, as an LDC got exempted from the obligation of patent and data protection in this arena until 2033. Interestingly, Bangladesh already passed across the LDC landmark to a developing country. So, there’s window of opportunity of more than a decade to grow further from that aspect. Limitation: Market is too big to be explained in a single article. The term “A -Z” doesn’t reveal all information about Bangladesh pharma market is accomplished, rather 26 letters used in 26 headlines, that means 26 points of this market is discussed that surely comprised a greater part of it. Practical Implication: Along with students, researchers and professionals of different background and disciplines, e.g. Pharmacists, marketers, finance companies and regulatory authorities have to acquire much from this article. Keywords: API Project; National Drug Policy (NDP), The Directorate General of Drug Administration (DGDA), Export-Import; Unethical Promotion; Market Competition; Generic Drugs ...

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International Journal of Marketing Research