Determinants of Mobile Phone Demand Among Residents of Central Region of Eritrea

Determinants of Mobile Phone Demand Among Residents of Central Region of Eritrea

1Fitsum Ghebregiorgis and 2Habteab Tekie Mhreteab

1Department of Business Management and Marketing College of Business and Economics
2Department of Economics College of Business and Economics
(All authors contribted equally. Arrangement of names is a matter of alphapetical order)

Journal of Theoretical and applied Economics LOGO

The study endeavors to investigate the determinants of mobile phone usage (adoption) using data from Central Region in Eritrea. Data were collected by distributing questionnaire to a sample of 450 individuals selected at random using the accidental technique. A close ended questionnaire was used and the questionnaire captured individual characteristics and views on the use of mobile phone. The questionnaire was administered over a period of twelve weeks. Many and very significant conclusions are derived from this research. It has been found that the majority of respondents use the mobile phone; the main reason for having a mobile is because they want to have it; the most important reason for having a mobile phone is to easily communicate with friends or relatives; the main purpose of using mobile phone sets always are making local calls. It is also interesting to note that some respondents never used their mobile for sending text messages; perhaps this is related with the illiteracy rate in the country. The findings show that certain variables such as gender and income are important predicators of mobile usage in Eritrea. The empirical results show that age and educational level were not significant in explaining variations among mobile users.

Keywords: Ownership, Mobile usage, Eritrea


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How to cite this article:
Fitsum Ghebregiorgis and Habteab Tekie Mehreteab. DETERMINANTS OF MOBILE PHONE DEMAND AMONG RESIDENTS OF CENTRAL REGION OF ERITREA. Journal of Theoretical and Applied Economics, 2017; 1:2. DOI:10.28933/jtae-2017-10-2802


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