The most frequent and credible source of information on natural health products


The most frequent and credible source of information on natural health products


Jacqueline Baidoo


American Journal of Agricultural Research

The study looks at the various information sources of natural health products and credibility of these sources.
Television was the most frequent source of information on natural health products as half (51%) of the respondents were frequently exposed to the television. Consumers also trusted television most since this source is regulated. Before consumers purchase natural health products however, they consult family and friends since these sources have testimonies that can be trusted.
The researcher recommends that the Food and Drugs Authority should implement policies that would check the efficacy of herbal medicine advertised on the television. If possible, the Food and Drugs Authority should implement policies to make efficacy test of herbal medicine advertised on television the same as orthodox medicine. This would enhance trust in consumers of natural health products.
Information source from community center and social media should go through some form of registration authorized by the Food and Drugs Authority in order to increase trust of consumers who patronise these sources.


Keywords: frequent, credible, source of information, natural health products, trust

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How to cite this article:

Jacqueline Baidoo. The most frequent and credible source of information on natural health products. American Journal of Agricultural Research, 2019,4:32


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