Research article of American Journal of Educational Research and Reviews
Conceptual Tools for Building Higher Education Institutions Corporate Image and Reputation
Gilbert Ansoglenang1, Samuel A. Awugah2 and John Dadzie Thompson3
This paper draws from the concept of corporate identity as a socially constructed activity of strategising, approached with an understanding that promoting institutional image and identity is among the critical functions of an organisational strategy. Corporate image is most often seen as a compilation of optical fundamentals, which are used in promoting the picture of an institution, because every organisation has an identity and in this, it articulates the shared culture, values and aims, and present a sense of uniqueness that, can help to distinguish the organisation in its spirited educational environment. This conceptual paper draws from secondary and grey literature sources to explore how higher education institutions can promote their corporate identity and reputation in response to the changing competitive educational environment across the globe. We highlight several areas that can be supported in fostering higher education institutions corporate integrity and status.
Keywords: Corporate Identity, Reputation, Higher Education Institutions, Corporate Image
How to cite this article:
Gilbert Ansoglenang, Samuel A. Awugah and John Dadzie Thompson.Conceptual Tools for Building Higher Education Institutions Corporate Image and Reputation. American Journal of Educational Research and Reviews, 2018,3:28. DOI: 10.28933/ajerr-2018-08-1701
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