PEST Analysis of Development Trend in China’s Online Drug Retail Market under the “Internet Plus” Strategy


PEST Analysis of Development Trend in China’s Online Drug Retail Market under the “Internet Plus” Strategy


Beier Chen,Feng Chang

China Pharmaceutical University


Global-journal-of-Economics-and-Business-Administration

Objective: to probe the current situation of the online drug retail market in China, so as to provide reference for the future development direction of the market.

Method: through big data, to establish PEST model and analysis the current situation of the online drug retail market in China from the four dimensions of politics, economic, society and technology.

Results and Conclusion: at present, the policy environment of China’s online drug retail market is good, the number of pharmaceutical e-commerce enterprises will continue to increase and the scale of market size will grow. Although there are still problems such as insufficient purchasing power of consumers, uneven regional development, imperfect payment method and distribution system and so on, with the continuous promotion of “Internet Plus” strategy and benign competition in the market, China’s online drug retail market will develop rapidly. With the promotion of “Internet Plus” strategy in China, relying on network technology, drug market is closely liked to e-commerce activities, and the online drug retail market has become an important form of drug sales. By collecting and analyzing big data, establishing PEST model and probing the current situation of China’s online drug retail market from four dimensions, this paper provide the direction for the future of the online drug retail market in China.


Keywords: Online Drug Retail Market; Strategy

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How to cite this article:
Beier Chen, Feng Chang. PEST Analysis of Development Trend in China’s Online Drug Retail Market under the “Internet Plus” Strategy. Global journal of Economics and Business Administration, 2020, 4:22. DOI: 10.28933/gjeba-2020-01-0505


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