Promoting Library Services in the Social Media Era: Exploring Use, Objectives, Challenges and Perceived Influence


Promoting Library Services in the Social Media Era: Exploring Use, Objectives, Challenges and Perceived Influence


Hudron K. Kari and Gboyega K. Oyeniran

Federal University Otuoke


Global Journal of Library and Information Science

This study examined the use of mediated platforms for creating awareness regarding the services in libraries in Nigeria. The study was guided by five objectives. Descriptive survey was used as the design of the study. Both librarians (n=300) and library users (n=300) were sampled for the study. The questionnaire served as the instrument for data collection. Descriptive analysis like simple percentages, mean and standard deviation were used for the study. It was found that there is low extent of application of social media for the purposes of increasing public awareness of services in libraries. Also, seven objectives of applying social media to enhance awareness of services in libraries were found. Seven strategies for using social media to promote library services were also reported. Six obstacles to the use of social media to promote library services were also reported. The perceived influence of exposure to social media messages promoting library services were also reported. The implications of these results on library practice and scholarship have been explored. Based on the results of the study, the researchers recommends, among others, the utilization of social media to promote library services.


Keywords: library services, professional, promotion, social media, users


Free Full-text PDF


How to cite this article:
Hudron K. Kari and Gboyega K. Oyeniran. Promoting Library Services in the Social Media Era: Exploring Use, Objectives, Challenges and Perceived Influence.Global Journal of Library and Information Science, 2019, 2:15.


References:

1. Adeloye, A. (2003). How to market yourself and your library organization: a solo librarian’s guide. The Bottom Line, 16(1), 15-18.
2. Ashcroft, L. (2002). Issues in developing, managing and marketing electronic journals collections. Collection Building, 21(4), 147-154.
3. Bhat, M. I. (1998). Marketing of library and information services at British Council library network in India. DESlDOC Bulletin of lnformation Technology, 18(3), 29-33.
4. Cummings, S. (1994). Marketing and promotion of information products. Quarterly Bulletin of the International Association of Agricultural Information Specialists, 39(1/2), 69-75.
5. de Saez, E.E. (2002). Marketing concepts for libraries and information services (2nd ed.). London: Facet Publishing.
6. Dodsworth, E. (1998). Marketing academic libraries: a necessary plan. Journal of Academic Librarianship, 24(4), 320-322.
7. Fisher, P. H., & Pride, M. M. (2006). Blueprint for your library marketing plan: a guide to help you survive and thrive. Chicago, IL: American Library Association.
8. Helinsky, Z. (2008). A short-cut to marketing the library. Oxford: Chandos Publishing
9. Hinchliffe, L.J., & Leon, R. (2011). Innovation as a framework for adopting Web 2.0 marketing approaches. In D. Gupta & R. Savard. (Eds.), Marketing libraries in a Web 2.0 world (pp. 58-65). Berlin: De Gruyter Saur.
10. Jackson, M. (2001). Marketing the HyLife project. Library Management, 22(1/2), 43-49
11. Ju, W. (2006). Marketing and service promotion practices in the LCAS. Library Management, 27(6/7), 336-343.
12. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53 (1), 59-68.
13. Mathews, B. (2009). Marketing today’s academic library: a bold new approach to communicating with students. Chicago, IL: American Library Association
14. Mathews, P. & George, S. (2013). Growth and future of social media. International Journal of Advanced Research in Computer Engineering & Technology 2 (12), 3177- 3183.
15. Mitra, M. (2016). Promoting library services in the digital era among the children and young adults. Retrieved from https://www.ifla.org/node/10518
16. Nkanga, N. A. (2002). Marketing information services in Botswana: an exploratory study of selected information providing institutions in Gaborone. Library Management, 23(6/7), 302-313.
17. Nwazor, J. C., & Godwin-Maduike, C. C. (2015). Social media and academic performance of business education students in South-East Nigeria. Journal of Education and Practice, 6(25), 127-134
18. Patil, & Pradhan, P. (2014). Library promotion practices and marketing of Library services: A role of Library professionals. Procedia – Social and Behavioral Sciences, 133 249 – 254.
19. Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.
20. Rowley, J. (2003). Information marketing: seven questions. Library Management, 24(1/2), 13-19.
21. Walther, J. B., & Parks, M. R. (2002). Cues filtered out, cues filtered in: Computer-mediated communication and relationships. In M. L. Knapp, & J. A. Daly (Eds.), Handbook of interpersonal communication (pp. 529–563). Thousand Oaks, CA: Sage.
22. Webreck, T. & Alman, S. (2007). Crash course in marketing for libraries. Westport, CT: Libraries Unlimited.
23. Welch, L. (2006). The other 51 weeks: a marketing handbook for librarians. Wagga Wagga, NSW, Australia: Centre for Information Studies, Charles Sturt University
24. Yi, Z. (2014). Australian academic librarians’ perceptions of effective Web 2.0 tools used to market services and resources. The Journal of Academic Librarianship, 40(3/4), 220-227