Global journal of Economics and Business Administration


CEO Turnover and IPO Performance

Research article of Global journal of Economics and Business Administration  CEO Turnover and IPO Performance Guanyu Chen1 and Hengfeng Xu2* 1Hangzhou Hump Supply Chain Limited 2Lancaster University Management School Previous research presents extensive conclusive results regarding the association between firm performance and CEO turnover. However, the issue of CEO turnover is still rarely investigated with regard to the usefulness Initial Public Offerings (IPOs) performance in the topic of Chief Executives Officers (CEOs) turnovers. The principle objective of this study is to investigate whether the likelihood of the CEOs turnover is inversely correlated with the IPO performance of the firm. This study is conducted by employing the U.S. sample data consists of 462 firms including 173 CEO turnover events within 5 years after the IPO offering during the period between 2003 and 2013, and it is mainly concluded that CEO turnover matters with respect to firm IPO performance, however, only for IPO long-term performance, rather than short-term performance. Keywords:  CEO Turnover, IPO Performance ...

Obfuscated Signaling: Analyzing and Predicting Changes in Branding in the Fashion Industry

Research article of Global journal of Economics and Business Administration Obfuscated Signaling: Analyzing and Predicting Changes in Branding in the Fashion Industry Solomon Son Palisades Park Jr/Sr High School As time goes on, sentiments change. This statement is perhaps best observed in the mercurial nature of the fashion industry, where styles and brands are constantly evolving. These changes may seem random, or simply a product of what celebrities enjoy at the moment. However, upon closer investigation, an interesting trend appears: the movement of designer brands towards smaller and more simplistic logos. These changes are by no means insignificant; advertising is one of the most important aspects of a brand, and its costs are substantial. Because of these costs, brands only aim to change logos when they feel they need to match a change in fashion or a cultural shift. Thus, by analyzing when and how brands change their logos, researchers can predict and capitalize upon trends in the fashion industry. However, it is still unclear as to why brands have specifically moved to more simplistic appearances. What is the appeal for newer styles to be more discreet, humble, and less ostentatious? To understand this phenomenon, we propose a model that analyzes the change in preferences and motivations in both fashion and culture across generations. Using this model, we achieve results that give further insight into how this knowledge can be used to predict and capitalize upon future trends. Keywords: Behavioral Economics; Branding; Fashion; Logos; Trends ...

Constructing Consumers’ Mental Model with ZMET for Online Foreign Language Learning Activities

Research article of Global journal of Economics and Business Administration Constructing Consumers' Mental Model with ZMET for Online Foreign Language Learning Activities Yun Zhang Wuhan, Hubei, China. The customers’ particular perception of any product, service, or even brand is also the representation of mental models that underlie the customers’ feelings additionally to consequently account for customer behaviour. To amass such customer insight, this article uses a vital customer analysis tool—the Zaltman metaphor elicitation technique (ZMET) to urge the perceptual and ideal meaning of customers in thinking levels that are different through visual picture and metaphor imagination, along with further incorporate the mean - end chain theory to produce the incorporated mental map for a team of consumers within the context of online language learning, therefore offering better insight into customers behaviour. Keywords: Mental model; ZMET; Online learning; Customer behaviour ...

Seeing is Believing: The Effects of Word of Mouth on Homestay Tourists’ Behaviour Intention

Research article of Global journal of Economics and Business Administration Seeing is Believing: The Effects of Word of Mouth on Homestay Tourists’ Behaviour Intention Ding Chunbin1 and Liu Huiyue2* 1an undergraduate majoring in Tourism Management in Shenzhen Tourisim College of Jinan University. 2Ph.D., an associate professor in Shenzhen Tourism College of Jinan University. This study employs structural equation model that establishes the effect of face-to-face word of mouth and electronic word of mouth directly on homestay tourists’ behaviour intention or through homestay image and attitude. Total 521 valid questionnaires are collected both online and offline. Analysis was performed using SPSS and Mplus7.0. The results illustrate that face-to-face word of mouth has no significant influence on homestay image, attitude and tourists’ behaviour intention while electronic word of mouth has a great effect on them. The homestay image and attitude which play mediating roles in the model also have significant impact on behaviour intention. Further practical implications of the study are discussed along with recommendations for future development of the homestay word of mouth management and marketing. Keywords: Face-to-face word of mouth; Electronic word of mouth; Homestay; Behaviour intention; Structural equation model Acknowledgement: This research was partially supported by grants from the National Social Science Fund of China (NSSFC No.14CJY004), the National Statistical Science Project of China (No. 2017LZ13), Guangdong Philosophy and Social Science Project (No. GD19CLJ02), Guangdong Soft Science Project (No. 2019A101002021) and Shenzhen Philosophy and Social Science Project (SZ2019D010) ...

Dr. Maurice Oscar Dassah
Professor & Research Manager, Faculty of Business and Management Sciences, Cape peninsula University of technology

Dr. Adrian Morosan
Associate Professor & Head, Department of Finance and Accounting, Lucian Blaga University from Sibiu, Romania

Dr. R. Shanmugam
Professor & Head, Department of Management Studies, B.I.E.T

Dr. Hasan M. Mohsin
Senior Research Economist and Head, Department o Economics and Finance, Pakistan Institute of Development Economics

Dr. Cevdet Kızıl
Associate Professor of Accounting, M.B.A., M.S., Ph.D., CPA, CICA, CCS, ISO27001 LA, ISO9001 LA, Istanbul Medeniyet University, Department of Management, Turkey

Dr. Sangita Dutta Gupta
Assistant Professor of Economics and Entrepreneurship at IFIM Business School

Dr Begum Sertyesilisik
Assoc. Prof. at the Istanbul Technical University

Dr. Nebojša Pavlović
Professor, University Kragujevac, Serbia

Dr. Sang-Bing Tsai
Prof., School of Business, Dalian University of Technology, Panjin, 124221, China; Prof., Zhongshan Institute, University of Electronic Science and Technology of China; Prof., TEDA College, Nankai University, China

Dr. Amran Awang
Associate Professor/Researcher/Trainer/Consultant, Faculty of Business Management, Universiti Teknologi MARA (UiTM) Perlis, 02600 Arau, Perlis, Malaysia

Dr Nishad Navaz
Assistant Professor, Kingdom University, College of Business Administration, Raffia, Bahrain.

Dr. Marwan Mustafa Shammot
Associate Professor in Business Management & Head of Quality& Development Unit, College of Applied Studies &Community Services, King Saud University

Dr.Rajender Kumar
Sr.Assistant Professor, Department of Commerce, Rajdhani College, University of Delhi, New Delhi; Vice President, Academic Accreditation, International Institute of Marketing Professionals, Toronto, Ontario, Canada

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1. Hongmei YANG. A study on the Management Mode of Modern Vocational Education in China. Global journal of Economics and Business Administration, 2018, 3: 10.. DOI: 10.28933/gjeba-2018-07-2301 
2. Khaled ebdah.The effect of re-engineering of administrative operations on strategic performance. (Engistrative) Case study; Jordanian companies of mining. Global journal of Economics and Business Administration, 2017, 2: 2. DOI:10.28933/gjeba-2017-04-1801 

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Global journal of Economics and Business Administration

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