AN EVALUATION OF THE ROLE OF FEMALE IN THE MARKETING/FIELD SALES JOBS IN NIGERIA PROBLEMS AND PROSPECT

AN EVALUATION OF THE ROLE OF FEMALE IN THE MARKETING/FIELD SALES JOBS IN NIGERIA PROBLEMS AND PROSPECT

AYOZIE DANIEL OGECHUKWU

LECTURER, DEPARTMENT OF MARKETING THE FEDERAL POLYTECHNIC ILARO

The marketing/sales force was, and is still comprised mostly of only men/males, and little or no involvement of females/ women. In the recent past, there have been changes in this system. A visit to different tertiary institutions in Nigeria (polytechnics and universities) where Business Administration and Marketing courses are being taught will reveal that a greater percentage of candidates being admitted are females/ladies, but still there in low involvement of females in sales jobs in Nigeria.
The importance of an efficient sales force in performing both the inside and field/outside selling/marketing functions of any organisation/manufacturing outfit cannot be over-emphasized. Sales force can consist of both males and females, provided they meet the necessary educational and professional qualifications required for the job, by the respective companies.
In Nigeria today, there has been increasing discrimination between a field salesman or a field saleswoman. So many reasons have been posed for this discrimination, ranging from physiological reasons, family engagements and responsibilities, societal customs, norms, values, and religious beliefs.
Ideally evaluating the role of Nigerian females in marketing should not be substantively different from that of their make counterparts, although emphasis and impact may vary from one establishment to another. In business, their role is unique and multi-dimensional that they permeate every economic activity, one way or the other to leave indelible marks on the nation’s path to economic growth, and the company survival and profitability.

Keywords: FEMALE, MARKETING/FIELD SALES JOBS

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How to cite this article:
AYOZIE DANIEL OGECHUKWU. AN EVALUATION OF THE ROLE OF FEMALE IN THE MARKETING/FIELD SALES JOBS IN NIGERIA PROBLEMS AND PROSPECT.International Journal of Economics, Sociology and Education, 2020,1:1

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