Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City


Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City


Atih Rohaeti Dariah, Nurdin Nurdin, Aminuddin Irfani

Faculty of Economics and Business, Bandung Islamic University


The leading industrial products of Tasikmalaya City are facing competition from similar products and synthetic products. It is feared that this could threaten the business sustainability. This study aims to examine the determinants of the sustainability of the leading industrial products of Tasikmalaya City. Primary data were obtained through focus group discussions (FGD), interviews and questionnaires in five locations. The analytical tool used is an ordered logit model which used to estimate equations with dependent variables that are qualitative. There are five variables were obtained that explained the three aspects of the probability for the sustainability of the leading industry in Tasikmalaya City. This research find that the biggest determination of business sustainability probability is online product promotion. The more promotion efforts from off-line to online, probability of turnover development increase by 365 times. Interestingly, the chance of business success only rose by 0.682 given the factors that determine the supply product such as certification, product development cooperation, awareness of the importance of green industries, access to financing sources, patents, technical guidance, marketing training and product promotion, price stability of raw materials, assistance of tools and machinery also determines the sustainability of the business.


Keywords: business sustainability, leading product, probability

Free Full-text PDF


How to cite this article:
Atih Rohaeti Dariah, Nurdin Nurdin, Aminuddin Irfani.Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City. International Journal of Social Research, 2021;5:59. DOI: 10.28933/ijsr-2021-10-2505


References:

1. Dinas KUMKM, Perindustiran dan Perdagangan. (2018). Rencana Pembangunan Industri Kota Tasikmalaya Tahun 2019-2039
2. Mahgoub and Khalid. (2015). The Impact of Handicrafts on the Promotion of Cultural and Economic Development for Students of Art Education in Higher Education. Journal of Literature and Art Studies, June 2015, Vol. 5, No. 6. https://doi.org/10.17265/2159-5836/2015.06.012
3. Safariah R. (2010). Analisis Keterkaitan Karakteristik Skala Usaha, Performasi, dan Daya Saing Industri Bordir (Studi Kasus: IKM Bordir di Desa Tanjung, Cibeuti, dan Cilamajang, Kecamatan Kawalu, Kota Tasikmalaya, Indonesia). http://repo.unand.ac.id/id/eprint/5087
4. Wibowo. (2012). Analisis Keberlanjutan Usaha Dengan Metode Altman pada Koperasi Unit Desa (KUD) Se Kabupaten Kendal. SKRIPSI. Retrieved from http://www.lib.unnes.ac.id
5. Bosma, N., Praag, M. V., Thurik, R., Wit, G. (2002). The Value of Human and Social Capital Investments for the Business Performance of Start-Ups. SCALES – paper N200204. https://doi.org/ 10.1023/B:SBEJ.0000032032.21192.72
6. Chambers and Conway. (1991). Sustainable rural livelihoods: practical concepts for the 21st century. IDS Discussion Paper 296. Retrieved from https://www.researchgate.net/publication/248535825
7. Suryana. (2006). Kewirausahaan. Jakarta: Salemba Empat
8. Indarti and Marja. (2004). Factors Affecting Bussines Success Among SMES: Empirical Evidence Of Indonesia
9. Purnama and Suyanto. (2010). Motivasi dan Kemampuan Usaha Dalam Meningkatkan Keberhasilan Usaha Industri Kecil. Jurnal Manajemen dan Kewirausahaan Vol 12 No. 2
10. Algifari (2003). Ekonomi Mikro Teori dan Kasus, Edisi ke-1, cetakan pertama, Bagian Pener- bitan Sekolah Tinggi Ilmu Ekonomi YKPN, Yogyakarta.
11. Jane, Orpha (1997). Metode Evaluasi Kinerja Saluran Pemasaran Usahawan Indonesia, Jakarta No. 11/XXVI, Nopember.
12. Luk, S. T. K., (1996). Succes in Hongkong: Faktors Self Reported by Successful Small Business Owners, Journal of Business Management, Vol. 34, July, pp. 68- 74.
13. Loucks et all. (2010). Loucks, E. S., Martens, M. L. and Cho, C. H. (2010) ‘Engaging small- and medium-sized businesses in sustainability’, Sustainability Accounting, Management and Policy Journal, 1(2), pp. 178–200. doi: 10.1108/20408021011089239.
14. Ilma Sr. (2016). Analisis Keberlanjutan Usaha Industri Rumah Tangga Gula Aren di Kabupaten Kolaka. Retrieved from http://etd.repository.ugm.ac.id/
15. Sutanto and Hendraningsih. (2011). Analisis Keberlanjutan Usaha Sapi Perah di Kecamatan Ngantang Kabupaten Malang. Jurnal Gamma Vol 7 No. 1
16. Ibrahim, H., Amanah, S., Gani D. S., Purnaningsih, N. (2013). Analisis Keberlanjutan Usaha Pengrajin Ekonomi Kreatif Kerajinan Sutera di Provinsi Sulawesi Selatan. Jurnal Teknologi Industri Pertanian 23 (3):210-219 (2013)


Terms of Use/Privacy Policy/ Disclaimer/ Other Policies:
You agree that by using our site, you have read, understood, and agreed to be bound by all of our terms of use/privacy policy/ disclaimer/ other policies (click here for details)


CC BY 4.0
This work and its PDF file(s) are licensed under a Creative Commons Attribution 4.0 International License.