Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City

Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City

Atih Rohaeti Dariah, Nurdin Nurdin, Aminuddin Irfani

Faculty of Economics and Business, Bandung Islamic University

The leading industrial products of Tasikmalaya City are facing competition from similar products and synthetic products. It is feared that this could threaten the business sustainability. This study aims to examine the determinants of the sustainability of the leading industrial products of Tasikmalaya City. Primary data were obtained through focus group discussions (FGD), interviews and questionnaires in five locations. The analytical tool used is an ordered logit model which used to estimate equations with dependent variables that are qualitative. There are five variables were obtained that explained the three aspects of the probability for the sustainability of the leading industry in Tasikmalaya City. This research find that the biggest determination of business sustainability probability is online product promotion. The more promotion efforts from off-line to online, probability of turnover development increase by 365 times. Interestingly, the chance of business success only rose by 0.682 given the factors that determine the supply product such as certification, product development cooperation, awareness of the importance of green industries, access to financing sources, patents, technical guidance, marketing training and product promotion, price stability of raw materials, assistance of tools and machinery also determines the sustainability of the business.

Keywords: business sustainability, leading product, probability

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How to cite this article:
Atih Rohaeti Dariah, Nurdin Nurdin, Aminuddin Irfani.Determination of Business Sustainability Probability for Leading Industrial Products in Tasikmalaya City. International Journal of Social Research, 2021;5:59. DOI: 10.28933/ijsr-2021-10-2505


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