Research and Application of Personalized Recommendation in E-Commerce System


Research and Application of Personalized Recommendation in E-Commerce System


Qiuying Han

School of Computer Science & Technology, Zhoukou Normal University, Zhoukou 466001, China.


Scientific Research and Reviews

With the rapid development of the Internet, personalized recommendation has become an indispensable part of e-commerce system. How to solve the miscellaneous information in e-commerce system through personalized recommendation has become a research hotspot. This paper analyses the development background and significance of personalized recommendation, compares and analyses the relevant algorithms of personalized recommendation through the research of e-commerce system and personalized recommendation, and deeply studies the application of personalized recommendation technology in e-commerce system. The research of personalized recommendation system will contribute to the further development of e-commerce system and make Internet life closer to reality.


Keywords: E-Commerce; Personalized Recommendation; Personalized Recommendation Algorithm

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How to cite this article:
Qiuying Han. Research and Application of Personalized Recommendation in E-Commerce System. Scientific Research and Reviews, 2019 , 12:109


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