Independent operation Advantage integration Complementary development—An analysis of the relationship between newspapers and websites


Independent operation Advantage integration Complementary development—An analysis of the relationship between newspapers and websites


Yang HuaiZhou

Donghai Branch of Lianyun Gang Newspaper Media Group Co., Ltd. 3 Chaoyang East Road, Haizhou District, Lianyungang City, Jiangsu Province, China.


The rise of online media has left paper media, especially newspapers, in a very awkward position and there is still a debate on the relationship between newspapers and websites, many people in the industry called the two a relationship of “newspapers and the Internet is father and son”, which is a false understanding. This paper holds that in the case of newspapers and networks belonging to the same newspaper office, the two should operate independently, integrate their respective advantages, complement each other, inter-develope, so as to implement a win-win situation for newspapers and websites.


Keywords: Newspaper; Website; Analysis of relationship; Complementary; Win-win


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How to cite this article:
Yang HuaiZhou. Independent operation Advantage integration Complementary development – An Analysis of the relationship between newspapers and websites. International Journal of Communications and Networks, 2019, 2:6. DOI: 10.28933/ijcn-2019-06-1805