International Journal of Social Research

With the development of the Internet, the expression of information is not limited to words, but it develops into other modes, such as images, sounds, actions, etc. This study is based on the visual grammar. The visual grammar proposed by Kress and Van Leeuwen is based on Halliday’s systemic functional linguistics. Coca-Cola as a popular soft drink brand, its graphic advertising design can be said to be very mature and representative. This study is based on visual grammar to carry on the thorough analysis to the American Coca-Cola classic print advertisement, carries on the analysis to each print advertisement from the reproduction meaning, the interactive meaning and the composition meaning. The following conclusions can be drawn: 1. In the Coca-Cola print advertisement in the United States, the professional characteristics of the characters are obvious. 2. Advertising language can directly express the benefits of the product. 3. The combination of image mode and language mode in the Coca-Cola print advertisement can be explained by visual grammar.

When I first came to China, one thing tattoos were equated to: the mark of criminals, ‘loose women’ and gangsters. In other words, tattoos equated with rebellion or bad boy/girl behavior. The stereotypes which go with it! This was back in 2009, as time transpired [at least a decade], it actually became a symbol of defiance within the young-College educated and professional generation; whether it was covered or not. This form of rebellion was a stand-up against everything which had been forced into them, since their childhood. Like the period of the 1960s in American counterculture, China in theory is going through the same thing: whether it’s sexual exploration, homosexuality and now, tattoos. These are considered outside the norms and therefore, counterculture. It’s my point to prove that the ink on the body is the new symbolism of rebellion. Spreading like literal wildfire throughout Mainland China. In a still conservative society, the young-College students and professionals of today are coming at odds with their parents and older generation. In this investigative paper, I aim to show the reader why! Therefore, taking people back in history, with examples like: Yueh Fei, when the tattoo was accepted and hopefully demonstrating with interviews/opinions that this trend continues to grow in China.

Introduction The concept and practice of citizenship are usually associated with the relationship between individuals and the political community in which they reside. This statement can broadly be analyzed in terms of membership and identity. Furthermore different paradigms available on the intellectual discourse came up with their respective views pertinent the issue. Towards A definition As a matter of history definition of the term citizenship was closely associated with ancient city states of Greece. Accordingly citizens were defined as free individuals, (i.e.) men, who were involved in the public affairs of the city-state. A citizen was connected to the civic virtues of Athenian democracy, which was marked by the subordination of the private life to the dedication to public affairs and the common good. (Held, 1996). The citizen was a “homo politicus” With the political and social hegemony of Christianity during the Middle Ages. This way of understanding citizenship eclipsed and was replaced by (“homo credens”) (Held, 1996). A public political order or public life outside the religious order of Christianity was abandoned. The order of things was not connected to the public realm of republican commitment of the citizens, but to subordination to the will of God. The republican virtues of citizenship gained a new foothold during the Renaissance in the Italian city-states. Still, it was the French revolution, starting in 1789, that provided the framework for thinking and practicing citizenship within the formation of modern nation states. Below there is a description of how the heritage of the French revolution is still with us today, and likewise the political and social processes that constitute significant challenges to this heritage. However, before doing so, it might be a good idea shortly to explore some features of the concept of citizenship from a more abstract and politically theoretical point of…

This study aimed to analyze the social changes in rural areas as a consequence of the shift of peasants to non-agrarian activities. Social change in the context of this paper is associated with livelihood diversification and its implications for rural restratification and its characteristic today.The research is conducted using qualitative method through community case study approach. Data collection is obtained through direct observation, face-to-face interviews and personal history. Respective perspective from three generations is used to track community history and changes that occur in the context of the village, community, and agricultural activities. The result shows that economic diversification has created a new rurality. New rurality or present-day rural characteristic are indicated by increasing prosperity, and agriculture that is no longer the dominant source of income. Livelihood diversification provides opportunities for vertical social mobility for the rural poors which are the offsprings of farm laborers and tenants who choose to become migrant workers in Korea. There has been a restratification characterized by the emergence of migrant groups as a new social class that shifts the upper class position previously occupied by landlords and their descendants. They are a new upper class in social stratification in the rural that manages to show their prosperity through the accumulation of capital from remittances they brought back to the village.

In this paper we will discuss the problem on how the regional instability of a country can be affected by the climate change. Based on the data collected about the national vulnerabilities, we select fifteen indicators by the principal component analysis. A new three-level indicator system is then established to assess the country’s vulnerability. To obtain and optimize the weight for each indicator used at different levels, the Analytic Hierarchy Process (AHP) and Gray Relational Analysis (GRA) are used. Based on this work, a measurement system including the climate, economic, security, politics and human development is set up to measure the vulnerability of the country.

The data show that the prevalence of autism in China is on the rise. As autistic patients grow up, their employment problems are highlighted. The current employment situation of older autistic groups is not ideal. This paper breaks away from the original “problem perspective” and “defect perspective” and introduces the “ strength perspective “ into the employment problem of adult autism spectrum disorders. After analyzing the contradiction between action and self-awareness in the plan, personal superiority and social discrimination, and the contradiction between membership and social security, from the perspective of superiority, the expectations and suggestions that are conducive to the employment of adult autism spectrum disorders are proposed.

The aim of the article is to analyze briefly a modern phenomenon of the cyber space from the sociological and environmental viewpoints. The cyberspace is a material system constructed by a man. This space is now shaping by the technical means developed by the Fourth scientific and technological revolution (hereafter the STR-4). As a result, we are now living within a complex and inseparable sociobiotecnical reality of a double quality. It’s both environment and a variety of the agents, social, natural and virtual. The carrying structure of the cyberspace is an all-embracing and all-penetrating informational network. Three models of this space are considered: technocratic, socially constructed and alternative ones. The cyberspace is an instrument of capitalist accumulation, a particular branch of it and self-sustained phenomenon of a high complexity. The basic laws of its development are defined both by technological progress and contradictory global-local trends of evolution of a global whole. The cyberspace is a very mobile structure conditioned by the struggle for resources and geopolitical domination of the global stakeholders and therefore this space works as a promoter of global hybrid wars and other state of emergence. The media is a necessary instrument of a power, more influential than any other social institution of modern society. Therefore, it’s an inseparable part of the cyberspace. At the same time this space is shaped by many civil organizations and the individuals. Finally, the cyberspace is Janus like because it is simultaneously absolutely necessary for users and potentially risky for them.

Enterprise social work service has a variety of different models which is on the site and has a lot of limitations and problems. Based on the analyses of different service modes of enterprise social work, this paper adopts case method to analyze in-depth one of those modes of industrial park under the guidance of social workers.We believe that because compared with site service, the enterprise social work service in the industrial park is not in the enterprise, has no direct conflict of interests with the enterprise and are not supervised or constrained by the enterprise, the social workers of industrial park have more autonomy, more teamwork spirit, cover more people, have larger space, can provide more efficient service and get more social recognition and support. Therefore, it is a more feasible and effective choice for China to purchase the service mode of enterprise social work in industrial parks by a third party (government).

Since Hong Kong returned to China in 1997, it’s local politics and economy have greatly developed. However, in recent years, political turmoil in Hong Kong often occurs, and youth groups have played a radical role in it. Facing various contradictions and conflicts in such a complicated political environment, correctly understanding political messages conveyed by the media, establishing positive attitude in political participation, and scientifically and rationally engaging in political participation activities, not only help Hongkong’s youths healthy growth and contribute to the stable development of Hong Kong society. Using a quota sampling method, the Social Investigation and Research Center of Jinan University conducted a questionnaire survey from November 2016 to January 2017.The study found that Hong Kong’s youths pay more attention to the identity of “Hong Kong people”, pay less attention to political topics, and are less willing to participate in political action. The identity of Hong Kong youth and political media literacy will directly affect the political orientation of Hong Kong society.

The valuable functionalism appears as a strategy of achieving the working interaction between social sciences and humanities, and thus becomes paradigmatic value: in addition to developing its own epistemological perspective it offers a methodology and philosophy which enable new institutional perspective to develop a new type of single socio-humanitarian knowledge. Valuable functionalism is cognitive position and strategy of action, which asserts the values with help of their functional interpretation and implementation in certain behavior. Modern humanities needs to take into account the experience of the combination of value and functional aspects of a systematic approach in social cognition, which should be considered as a philosophical reflection of paradigmatic shift processes in modern social-humanitarian knowledge.